{"id":98187,"date":"2023-05-30T13:08:58","date_gmt":"2023-05-30T17:08:58","guid":{"rendered":"https:\/\/runningmagazine.ca\/?p=98187"},"modified":"2023-05-30T13:08:58","modified_gmt":"2023-05-30T17:08:58","slug":"lululemon-launching-six-day-ultramarathon-for-women-in-2024","status":"publish","type":"post","link":"https:\/\/runningmagazine.ca\/the-scene\/lululemon-launching-six-day-ultramarathon-for-women-in-2024\/","title":{"rendered":"Lululemon launching six-day ultramarathon for women in 2024"},"content":{"rendered":"

Lululemon will launch a six-day ultramarathon next year\u2013a step into new territory for the athleticwear brand that it says is aimed at promoting and better understanding the potential of women in endurance sports.<\/p>\n

The company says the Further six-day ultra will kick off on March 8\u2014I<\/a>nternational Women\u2019s Day<\/a>\u2014on a certified looped course at a location to be announced. Ten athletes are slated to compete in the event: Camille Herron<\/strong><\/a>, Devon Yanko<\/strong>, Kayla Jeter<\/strong>, Leah Yingling<\/strong>, Mirna Valerio<\/strong><\/a>, Montana Farrah-Seaton<\/strong>, Stefanie Flippin<\/strong>, Vriko Kwok<\/strong>, Xiaomeng Jia<\/strong> and Yoon Young Kang.<\/strong><\/p>\n

 <\/div>\n
\"Lululemon
Photo: Lululemon<\/figcaption><\/figure>\n

\u201cWomen are continuing to redefine what\u2019s possible,\u201d says Herron, the American ultrarunner who set the 48-hour women\u2019s world record<\/a> in Canberra, Australia in March by running 435.336km.  \u201cIt\u2019s important we have the platform and opportunities to showcase what we\u2019re capable of. Further represents this to me. I\u2019m honoured to join this phenomenal group of athletes, elevate women\u2019s running and celebrate our human potential.\u201d<\/p>\n

The multi-day event will give the runners the chance to run the furthest distance of their careers with the opportunity to set world records, says the company.<\/p>\n

 <\/div>\n
\"Camille
Photo: Lululemon<\/figcaption><\/figure>\n

Lululemon says it will be partnering with Canadian Sport Institute Pacific to conduct research studies on athletes during training and the ultramarathon itself to better understand female endurance performance and human endurance performance in general. Each athlete will have access to sport science and medicine support to inform personalized training programs spanning physical, mental and emotional support. Findings from the research are expected to be published at the beginning of March.<\/p>\n

 <\/div>\n
\"Leah
Photo: Lululemon<\/figcaption><\/figure>\n

\u201cWomen are continuously setting new ultramarathon records, with the difference between male and female performance appearing to get smaller the further humans run,\u201d says Trent Stellingwerf<\/strong><\/a>, senior adviser of innovation and research at Canadian Sport Institute Pacific. \u201cHowever, there is limited research in this space, which creates a biased understanding of human endurance<\/a> as women are heavily under-represented in sports science.\u201d<\/p>\n

Lululemon cites an an audit<\/a> of select sports science and sports medicine journals that found only four to 13 per cent of published studies were female-only. The new research is intended to address the \u201climited knowledge around female athletes while bringing awareness to the need for additional research,\u201d says the company.<\/p>\n

\"Mirna
Mirna Valerio. Photo: Lululemon<\/figcaption><\/figure>\n

\u201cWomen are historically underserved when it comes to opportunities to compete, research<\/a> devoted to the pursuit of their goals, and product innovations built with them in mind, yet they continue to push the boundaries of human possibility in sport regardless of the inequities they face,\u201d says Nikki Neuburger<\/strong>, Lululemon\u2019s chief brand officer. \u201cFurther is grounded in our purpose at lululemon to unlock greater possibility and well being for all, and we see it as an opportunity to better serve women, solving for their specific unmet needs. With Further, we aim to inspire belief in what is possible for women when they\u2019re supported with resources typically reserved for men.<\/p>\n

Canadian multi-day ultramarathoning pioneer Trishul Cherns<\/strong><\/a> tells Canadian Running<\/em> that while organizing a multi-day race may seem to some as unusual territory for Lululemon, he sees many positives in the Further project.<\/p>\n

 <\/div>\n
\"Further
Photo: Lululemon<\/figcaption><\/figure>\n

\u201cFrom my perspective, it puts the spotlight on something close to my heart, multi-day running. The goal of the Global Organization of Multi-Day Ultramarathoners (GOMU) is to make multi-day running mainstream,\u201d says Cherns, who adds the Further project \u201cputs a spotlight on women in multi-day running. Ultramarathons are not just 100 mile trail runs; they are diverse\u201310-day, 1,000-mile, 3,100-mile races<\/a> on tracks on roads\u2014just like the group of women that make up this project.\u201d<\/p>\n

\"\"
Trishul Cherns. Photo: Courtesy of Trishul Cherns<\/figcaption><\/figure>\n

He applauds Lululemon\u2019s effort to invest more resources and attention to women\u2019s sports. \u201cTheir focus is on data capture to further sports science and research on women\u2019s endurance. Brava!\u201d says Cherns. \u201cIt\u2019s very true that women are sorely under-represented in the research data and the science of female performance is marginalized or non-existent \u2026 Only recently has the discussion of women\u2019s menstrual cycles<\/a> on sports performance even been openly talked about by women athletes, let alone the subject of serious study.\u201d<\/p>\n

Along with its announcement of the Further multi-day ultramarathon, Lululemon unveiled the Blissfeel Trail, the company\u2019s first road-to-trail running shoe. The company says the insights it gains from the Further project will help the company expand on products designed to support women as they go further on their runs.<\/p>\n","protected":false},"excerpt":{"rendered":"

The athleticwear brand\u2019s event will see 10 runners square off on a looped course next March<\/p>\n","protected":false},"author":5375,"featured_media":98189,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[326036],"tags":[329370,338126,340050,340045,325416,332460,336587,326250,332458],"class_list":["post-98187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-scene","tag-camille-herron","tag-devon-yanko","tag-further","tag-leah-yingling","tag-lululemon","tag-mirna-valerio","tag-multi-day-racing","tag-running-news","tag-trishul-cherns"],"acf":[],"yoast_head":"\nLululemon launching six-day ultramarathon for women in 2024 - Canadian Running Magazine<\/title>\n <meta name=\"description\" content=\"The athleticwear brand\u2019s event will see 10 runners square off on a looped course next March\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=https://runningmagazine.ca/"https:////runningmagazine.ca//the-scene//lululemon-launching-six-day-ultramarathon-for-women-in-2024///" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lululemon launching six-day ultramarathon for women in 2024 - 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