How to flex your Strava stats–without bragging
Calling all runners to hop on the #StravaFridgeTrend
There’s a trend blowing up among runners–and for once, it’s not a new shoe drop or a controversial training method. Instead, it’s all about posting your Strava stats without seeming like you’re bragging. Enter: the #StravaFridgeTrend.
It’s simple, dramatic and oddly satisfying.
@justinehuang_ strava trend except i don’t need a cold drink after a long run i just need some @Salt & Straw ice cream 🍦 @Strava #runningcommunity #run #runtok #training #running #marathon #icecream #strava #stravatrend #trend ♬ Peti ais 7e – næm
Here’s how it works
Runners film themselves opening a convenience or grocery store fridge, grabbing a cold post-run drink (or in some cases, ice cream), then shutting the door. When the fridge door closes, the beat drops–typically to the song “Players” by Coi Leray–and a clip of their Strava run summary pops up, overlaying their video. The result is a clean, punchy flex–no words needed.
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Toronto runner and Strava artist Duncan McCabe, who went viral in November for drawing a dancing stick man using Strava GPS data, has also joined in on the trend. Naturally, his version includes a comeback appearance from the boogeying stick figure, perfectly timed to the beat drop and stitched together from multiple Strava GPS maps.
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Strava itself even embraced the trend. The company posted a how-to tutorial on Instagram, captioned: “Stats so good they belong on the fridge.”
So, whether you’re training for a marathon or just proud of your Tuesday tempo, the #StravaFridgeChallenge is the coolest way to share your stats–without sounding like you’re showing off.
